Writing Website Content for Google
Although most people write content to be read by other people, when it comes to online content, it is a whole different ball game. Here, we need to take into account what the search engines want before we're able to write our content - and it absolutely must be catered towards Google's preferences.
To start with, writing website content for Google involves using keywords. Everyday, Google sends out tons of bots that scour the internet for new content for them to catalogue and add to their search engine database.
Depending on the keywords that you use in your website, you'll find that you could either take advantage of this phenomena, or find your website brushed aside in favor of other, more established websites with better credentials.
However, as much as you absolutely need to take into account how search engines will respond to your content, you also don't want to make the content solely cater to search engines. If you were to do so, you'll find that regular people who do find your page will undoubtedly be put off by the low quality that it has to offer.
Basically, you're going to have to strike a balance between writing website content for Google and writing website content for your real, live, visitors.
To strike this balance, you need to know a few things: First and foremost, the recommended keyword density for any piece of website content is anything from 1 to 3 percent. That means anything from 1 to 3 keywords should appear per 100 words.
Of course, you don't just want to insert these keywords in randomly, as that'd make your content unreadable to most people. Frankly, the best way to go about this is to try to weave in your keywords as seamlessly as possible.
For example, 'Affiliate marketing is a great way to make money online.'
In that sentence, we're using a very popular keyword that is known to have the figures to back it up. Unfortunately, it also has a ton of competition, which means that ranking for that particular keyword could be pretty difficult.
All in all, this should let you know just how important keyword research truly can be.
By keeping in mind the dual focus that you should be using to write content, and being sure to use keywords as often as you can without deteriorating the actual content itself, you should find that you're able to come up with great content that people enjoy to read, and Google enjoys to rank.
Accomplish that, and you're sorted!
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