Does Google Prefer a Single Keyword per Page?
Of late there's been a lot of talk about keywords and how they relate to search engine algorithms. Admittedly, nowadays search engine algorithms are really pretty complicated and the days when 'spamming keywords' was all that it took to climb their rankings are long behind us.
In fact, the complexity of search engine algorithms mean that everything which we now know about them is the result of trial and error, as well as the occasional comment from the people at Google itself.
Still, there is a question that most people ask at some point or other, and that is: How many keywords should there be in a page?
Generally, the answer to this varies. Some people say that there should be at least 3 and maximum four. Seeing as you're going to be using a 1 percent to 3 percent keyword density that means that there'll be anything between 3 to 9 keywords per 100 words of actual content (this is assuming that the 'keyword' counts as a single word).
On the other side of the coin however, there are those who have found that Google responds very positively when an entire webpage (or indeed, website) is devoted solely to a single keyword.
This could be amazingly powerful seeing as it'll allow you to focus on a single keyword per webpage, and concentrate on optimizing for that keyword. As a result, the traffic that you obtain should be even more targeted, as you will be able to cater to the keyword throughout the entire piece of content that you write.
For now, this is still not fully confirmed and is just the result of observations, but these observations have been shown to be amazing and fully accurate.
End of the day, the question that you should be asking yourself is this: What do you have to lose by trying to use a single keyword per piece of content? Sure, you might have been able to stuff a couple more keywords in there instead if you'd opted for the 3 keyword approach, but at the same time that might have detracted from the content itself.
Using one keyword per page will allow you that extra little bit of freedom when it comes to writing content and focusing it to the needs of your readers - so be sure to take advantage of it.
Give your readers exactly what they want (i.e. what they searched for) and you'll find that they respond a lot better as a result!
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